Golden light over a bustling spice bazaar in New Delhi

Since the lanes of Patan Road, Unjha

Our Legacy & Purity Standards

The Story of સાસુમા

Positioned Where India's Cumin Price Is Written Each Morning

Unjha is not merely a town on Gujarat's Mehsana map — it is the price-setting heart of the world's jeera and variali trade. The APMC yard here clears several lakh bags a season, and every serious buyer from Rajkot to Rotterdam watches its morning rates. Shasuma Spices operates from inside that current, minutes from the auction rings on Patan Road.

The commission agent — the adatiya — is Indian agriculture's oldest guarantee. A farmer sells because his agent vouches for the buyer; a buyer pays because his agent vouches for the grain. We hold that trust as sacred capital. Our selection process begins before dawn on the mandi floor: cupping seeds to release volatile oils, splitting dhaniya to read internal color, running moisture meters across random gunny pulls.

What survives selection is machine-cleaned, sorted by bold size and daylight hue, then re-verified against your specification sheet — purity percentages, moisture ceilings, thymol floors, packaging formats. We do not sell spice. We sell the certainty that the spice named on the slip is the spice inside the bag.

“A broker's capital is not the seed — it is the slip. If the slip lies once, the mandi never forgets it.”
The Shasuma Family · Unjha, Gujarat
Merchant holding cumin seeds over a jute sack in a warm godown in Unjha

Trust is the trade

Rows of colorful whole spices and powders at an Indian market

How a Lot Becomes a Shasuma Lot

Five Gates, No Shortcuts

I

Mandi-Floor Selection

Our buyers stand on the Unjha yard at first trading bell. Lots are crush-tested for aroma, checked for seed boldness and rejected on the spot if freshness wavers.

II

Moisture & Oil Analysis

Digital moisture meters read within 48 hours of dispatch. Volatile-oil and thymol benchmarks are verified before we commit a single bag to your name.

III

Machine Cleaning & Grading

Consignments pass through de-stoners, gyratory graders and color sorters — segregated by hue, size and split percentages under daylight panels.

IV

Transparent Brokerage

Every transaction closes with a written brokerage slip: mandi rate, grade, moisture, loading and our commission — visible line by line. No shadows.

V

Parameter Adherence

Your specification sheet becomes our checklist. Purity %, moisture %, packaging format, documentation — held to the letter, photographed and reported.

What We Guard

Three Values, Held Without Exception

Discuss Your Requirement

Unmatched Purity

We broker only what survives our own cupped-palm test — nose, texture and sight. Anything less never leaves the yard under the Shasuma name.

  • Nose & crush testing pre-purchase
  • Machine-cleaned to 99%+ purity
  • Zero tolerance for adulteration

Transparent Brokerage

Commission is declared, never embedded. You see the mandi rate we see, plus our fixed brokerage — the ancestral way of the commission agent.

  • Itemized brokerage slips
  • Real mandi rates, same morning
  • No hidden loading margins

Reliable Supply Chain Logistics

From yard gunny to your loading dock: secured godowns, breathable liners, tracked trucks and photo-verified stuffing on export containers.

  • 48-hour average dispatch windows
  • Moisture-safe packing practices
  • Pan-India & EXIM coordination

Ready when the mandi moves

Looking for Premium Bulk Spice Procurement? Connect with Unjha's Trusted Commission Agents.

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